AFRICA TRAVEL CONNECT
The premier international travel association platform dedicated to promoting African destinations to the global tourism community. Our mission is to raise awareness about the diverse and captivating experiences that Africa has to offer, connecting businesses, organizations, and individuals in the travel industry to foster collaboration and drive growth across the continent.
WHAT WE DO
One-stop B-B travel solution
We offer a comprehensive one-stop B-B travel solution, designed to help the African continent engage with the global travel community. Our platform provides each African country with a dedicated space to showcase their unique attractions and services to a worldwide audience of travel trade professionals. Through this innovative approach, we aim to raise awareness, promote collaboration, and facilitate connections between African destinations and the global travel industry.
OUR VISION
Connecting businesses, promoting collaboration, and raising awareness
Africa Travel Connect envisions itself as a driving force behind the advancement of the African travel industry. By connecting businesses, promoting collaboration, and raising awareness, we empower African destinations and stakeholders to thrive in the global travel market. Together, we can unlock the true potential of African travel and showcase the rich diversity and natural beauty the continent has to offer.
Why are we doing this?
Africa’s tourism contribution varied across countries and regions within the continent. However, overall, Africa accounted for a relatively small share of global tourism receipts and arrivals. According to the United Nations World Tourism Organization (UNWTO) Tourism Highlights 2020 report:
Africa
Rest of World
Tourism
No Tourism
Africa
Rest of World
Africa’s share of international tourist arrivals 2019
75% of the Tourism the content contribution comes from only 6 of the 54 countries
Pre-Covid – Africa accounted 3% of International Tourism receipts
Tourism arrivals will fall short of 2019 levels
Globally, we expect pent-up demand for travel to drive growth of 30% in international tourism arrivals, taking them to 1.6bn. This follows growth of 60% in 2022, but will still not be enough to take total arrivals to their 2019 level of 1.8bn
