On August 29, 2024, we hosted the Africa Tourism Insight Virtual Summit, a dynamic platform that brought together 40 key stakeholders from across the African tourism sector. This included African Tourist Boards, Inbound and Outbound Tour Operators, airlines, hotels, and other essential industry players.
The summit, hosted by Yared Bizuneh, Director General of Africa Travel Connect, featured industry leaders who provided invaluable insights into the future of African tourism. Our esteemed guest speakers—Luca Romozzi and Cedric Lopez from SOJERN, Cass Helstrip from Africa Travel Connect, and Gary Jacobs from Spinning Globe—shared their perspectives on the challenges and opportunities within the sector.
Key topics of discussion included the critical need for improved connectivity, sustainable tourism practices, and leveraging digital marketing to enhance Africa’s tourism profile.
Action Items Moving Forward:
- Leverage Partnerships: Africa Travel Connect and SOJERN will collaborate to access travel insights and market intelligence.
- Digital Marketing: We will seek expert recommendations on campaigns to effectively promote African destinations.
- Targeted Promotions: Our focus will shift towards key source markets, including Europe and the Middle East, to drive increased visitation.
We are excited to implement these strategies and look forward to further collaboration to boost African tourism.
