Committed to making a positive impact

Through our tourism initiatives, we actively engage with various local stakeholders and organizations to foster growth, development, and empowerment.

 
 

Do you work in the tourism industry?

Sign up today for our exclusive events and connect with others

Sign up
Learn more

Be a Catalyst for African Travel Excellence

Join Africa Travel Connect in our mission to elevate the African travel industry to new heights.

Sign up
Learn more
 

Connecting Africa to the World

Welcome to Africa Travel Connect, the premier international travel association platform dedicated to promoting African destinations to the global tourism community.

Learn more
Get in touch
 
1
1
Travel & Tourism
July 20, 2024

Ethiopian Airlines receives Global Recognition and Appreciation Award for Outstanding Role in COVID-19 Response

Ethiopian Airlines receives Global Recognition and Appreciation Award for Outstanding Role in COVID-19 Response.
admin 0
Love0
Tourism EventsTrade Events
July 8, 2024

UN Tourism Hosts First Regional Forum on Gastronomy Tourism for Africa at Victoria Falls, Zimbabwe

UN Tourism is to host its first Regional Forum on Gastronomy Tourism for Africa, advancing its work to make gastronomy tourism a pillar for sustainable and inclusive growth across the…
Betty Getaneh 0
Love0
TourismTravelTravel & Tourism
July 2, 2024

UN Tourism puts Africa’s growth centre stage

UN Tourism will once again bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of…
Betty Getaneh 0
Love0
TourismTravel
June 29, 2024

Ethiopian Airlines wins Skytrax’s Best Airline in Africa title

Ethiopian Airlines keeps its top spot as the Best Airline in Africa and three other categories at the 2024 SKYTRAX World Airlines Award.
Betty Getaneh 0
Love0
Tourism EventsTravel & Tourism
June 28, 2024

UK Travel Trade Delegation Set to Explore Zimbabwe’s Wonders

This September, the UK Zimbabwe Tourist Office will host an exciting trip for the UK travel trade delegation, aiming to scale up tourism, enhance market visibility, and introduce new travel…
Betty Getaneh 0
Love0
Tourism
June 27, 2024

Nigeria’s Minister of Tourism outlines vision for tech-driven, and community-focused tourism

Nigeria’s Minister of Tourism outlines vision for tech-driven, and community-focused tourism
Betty Getaneh 0
Love0

11julAll DayAfrica Tourism Forum

Our Services

Africa Travel Connect (ATC) aims to play a significant role in promoting African countries and their tourism potential. Here are the areas in which ATC will focus its efforts:

Promotion

ATC will build a platform to educate, inform, and promote African countries as attractive tourist destinations.

Learn more

COMING SOON

Information

serve as a dedicated platform to provide up-to-date information, news, developments, and opportunities connected to Africa.

Learn more

Marketplace

ATC will create a marketplace where various private stakeholders, such as airlines hotels, resorts, tour operators, and travel agencies, can promote their services.

Learn more

COMING SOON

Education

ATC will collaborate with partners, such as tourism organizations, local communities, and educational institutions, to raise awareness and educate people about the African destinations.

Learn more

Investment

ATC will form partnerships with various organizations to create investment opportunities in Africa’s tourism sector.

Learn more

Trade Events

ATC will organize trade events, conferences, and exhibitions that bring together tourism professionals, industry experts, and potential investors.

Learn more

Subscribe to our events!

Subscribe to our monthly events and be at the forefront of showcasing African tourism, connecting industry leaders, and unlocking endless opportunities in the world of travel.

See All Event Packages

Get access to exclusive travel & network events including:

  • Panel discussions
  • Destination showcases
  • Cultural heritage experiences
  • Culinary experiences

Want to host an event with us?  Get in touch

Why are we doing this?

Africa’s tourism contribution varied across countries and regions within the continent. However, overall, Africa accounted for a relatively small share of global tourism receipts and arrivals. According to the United Nations World Tourism Organization (UNWTO) Tourism Highlights 2020 report:

Africa
Rest of World
Tourism
No Tourism
Africa
Rest of World

Africa’s share of international tourist arrivals 2019

75% of the Tourism the content contribution comes from only 6 of the 54 countries

Pre-Covid – Africa accounted 3% of International Tourism receipts

Tourism arrivals will fall short of 2019 levels

Globally, we expect pent-up demand for travel to drive growth of 30% in international tourism arrivals, taking them to 1.6bn. This follows growth of 60% in 2022, but will still not be enough to take total arrivals to their 2019 level of 1.8bn

Our mission is to raise awareness about the diverse and captivating experiences that Africa has to offer, connecting businesses, organizations, and individuals in the travel industry to foster collaboration and drive growth across the continent.